Understanding Social Change. Diffusion Of Innovation, Tipping Point And Critical Mass. Hundredth Monkey Effect And Bandwagon Effect.

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Early in the Morning we are all in a hurry to go to work. As we get out of the house take a guess what are the three Must items we should carry along with us? Well Sorry Ladies I talking for Gents say the three must items are Wallet, Keys, and Cell Phone. Years ago it would have sufficed if we just carried our wallet and keys with us. Cell Phone was not a part of the Collective Conscious right then. But now a Cell phone or rather a Smart phone has become a must carry item 24 x 7. So how did it come to this point where a smart phone has been universally accepted as the most important accessory in our lives and how is that humanity as a whole has accepted the importance of a cell phone in our daily lives?If we go back say 20 years back cell phones were still in their infancy and carrying a cell phone was seen as an additional baggage. It has changed to such a point that if we admit we don’t have a cell phone these days we are looked as if we are from an alien planet. That’s how change propagates in the world and holds true in scenarios relating to technological change, social change and political change. Any new Innovation has few takers initially. It’s initially some few Diehard’s who are the first harbingers of change. And on the other side of the spectrum lie the laggards who take eons to accept and adopt innovation in their day to day life. The day laggards accept technological innovation the cycle of technological innovation hits a full circle. The so call called acceptance of a technological innovation in daily life follows the well accepted theory of Diffusion of Innovation.

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Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures. Everett Rogers, a professor of communication studies, popularized the theory in his book Diffusion of Innovations; Rogers argues that diffusion is the process by which an innovation is communicated through certain channels over time among the participants in a social system. Rogers proposes that four main elements influence the spread of a new idea: the innovation itself, communication channels, time, and a social system. This process relies heavily on human capital. The innovation must be widely adopted in order to self-sustain. Within the rate of adoption, there is a point at which an innovation reaches critical mass. The categories of adopters are: innovators, early adopters, early majority, late majority, and laggards. Diffusion manifests itself in different ways in various cultures and fields and is highly subject to the type of adopters and innovation-decision process.As such I have discussed Change in a setting of Innovation where Critical Mass is the Key. Once a technology hits the Critical mass it has ensured it will not see its oblivion any time soon.

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Italian Influence on Indian Parallel Cinema. Neo Realism Satyajith Ray And Bicycle Thief Effect And Two Parcels of Land – Do Bigha Zameen.

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Movies offer an escape from reality. They offer a passage to an alternate universe for from reality. Who really wants to go to a movie and see a whole lot of realism? What the audience cares is for some bang for their buck real Entertainment. I mean Action, Romance, Thrills, Fights Comedy and all those good things far from the reality of the real world. But there is a whole different set of breed out there who only see cinemas utility in portraying the grimness of reality. I am wondering myself how I got to write this article. As a blogger you are in the exploratory mode and I stumbled upon the 10 must see movies of all time and I found the movie Bicycle Thieves in that List. Thanks to Larry Pages Algorithm A.K.A google I discovered Neo Realism and Its influence on Indian Cinema and how it influenced Satyajith Ray the Greatest Indian Director of all time and the winner of a Life time Oscar award. Some how I felt I can share my findings in my blog.

Bicycle Thieves released under the name The Bicycle Thief in the United States is a 1948 film directed by Vittorio De Sica. The film follows the story of a poor father searching post-World War II Rome for his stolen bicycle, without which he will lose the job which was to be the salvation of his young family.

Adapted for the screen by Cesare Zavattini from a novel by Luigi Bartolini, and starring Lamberto Maggiorani as the desperate father and Enzo Staiola as his plucky young son, Bicycle Thieves is one of the masterpieces of Italian neorealism. It received an Academy Honorary Award in 1950 and, just four years after its release, was deemed the greatest film of all time by Sight & Sound magazine’s poll of filmmakers and critics; fifty years later the same poll ranked it sixth among greatest-ever films.It is also one of the top ten among the British Film Institute’s list of films you should see by the age of 14.

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